Hello, my name is Alex, and I spent four and a half years studying Nutrition, Herbal Medicine and Naturopathy at the College of Naturopathic Medicine, and Flow & Performance Coaching from the Flow Research Collective.

During my studies, I became deeply passionate about the power of herbs and the incredible things they can do for human health. This passion inspired me to create a wellness brand rooted in real, natural remedies which are created with specific formulas that truly support the body without compromise.

I noticed that there was a gap in the market for healing remedies that have clean products in them. After my years of studying the effects of herbs & nutrition on the mind and body, I felt like I needed to be able to have my ingredients be 100% trustworthy and I wanted to avoid anything that could be considered as rubbish or low quality ingredients.

My goal was to create products with functional benefits which connect people back to nature. When people begin using natural remedies and returning to the rhythms of the natural world, I've witnessed incredible transformations in their health.

The four main areas I focus on are stress, focus, digestion, and libido because those are the pillars where l've seen the most need and the most impact. My background in gut health, stress, focus, anxiety, women's hormones, immunity, and weight loss has all contributed to the knowledge behind each Spellbound product.